Corporations are using our online presence to create consumer profiles on us. This enables better target marketing to influence our purchase choices. The physiology of their actions needs to be discussed. It is not reasonable that young girls are bombarded with advertisements of the perfect female body that is unrealistic, digitally manipulated. As Dr Jean Kilbourne has researched encourages girls to be silent, passive and voiceless. It is alarming that her research indicates little progress has been made. I would strongly urge every woman to YouTube Dr kilbourne’s talks.
What we can do is break through the callous segmentation of consumers into little more than numbers, bar codes full of personal information by media educating ourselves and talking about it! We all regardless of the container display beautify in the joyous colours we bring to those around us.
See through the illusions of advertising!
You are truly smarter than a barcode!
“Bar Code Ballerina” Printed on 310gsm Canson Rag paper, Mounted to aluminium, with white or black 4mm wide aluminium frame.